Part 2: Becoming a Better Content Marketer Through the Mobile Web

Below is Part 2 of the article…and just as a reminder, these posts are a series of tips and articles related to Niche Profit Full Control. I’ll be doing a detailed review of the system when it launches.


Reason 2. You Will Become A Better Content Marketer If You Learn How To Balance Form And Function

Sometimes the only difference between good and great comes down to a bit of extra effort. A small thing such as considering what your content channel is before writing content may mean the difference between losing and engaging a reader.

No matter what the merits of your content is, if you don’t consider your user in the context of how he or she arrived at and consumed your content, then you have missed the opportunity for obtaining a loyal reader.

Content Isn’t Shareable Content If It Can’t Be Shared

If content isn’t easy to share, then it won’t be shared. It really is that simple.

When you fail to make it easy to share your content, then you are missing an opportunity. Creating content is only half the battle. The other half is promotion. If you aren’t making it easy for your readers to socially promote your content, then you are missing out on the easiest form of promotion that there is.

3. You Will Become A Better Content Marketer Is Your Content Is Easy To Share

Make it easy for your content to be shared by your readers via social channels is just the start when it comes to thinking of some creative ways that your content can be shared. When you think of other ways, you will be scaling the initial investment you have made on your content.

The companies and brands that are able to find ways of making it easy to share their content are able to develop promotion channels that are effortless.

Content marketers who are able to attract readers and then convert them into newsletter subscribers or social followers create a bond with these readers that is much stronger than any that can come from paid advertising.

You Can No Longer Ignore How Important Headlines Are

Just think about how you make reading decisions when using a mobile device.

My decisions on what I read on mobile is based on the headline. Studies have show that 8 of 10 individuals will read a headline, and only 2 out of 10 will actually read the content.

When reading on mobile, people are frequently reading in distracting and rushed environments (commuting, waiting in line, etc.) When people’s attention spans are compromised already, the draw of the headline is even more important.

Reason 4. You Will Become A Better Content Marketer When You Learn How To Write Great Headlines

You won’t be developing a winning content strategy if you think that the first headline that you write is best or good enough. Mobile readers are short on time and attention. The smaller screen size also means that headlines need to be snappier and shorter to really engage readers.

Write multiple headlines before you decide on the one that you want to use. Analyze which headlines perform the best (A great starting place to doing A/B tests of headlines is Twitter). Do some research on great headlines and headline writing.

Great writing begins with persuading readers to reader your first sentence, and then the next and next after that. Your headline is your first sentence. Be sure your readers will want to keep reading.

Stay tuned for my detailed Niche Profit Full Control review, which will be posted on my website around launch day.


Key Reasons Why Mobile Is Forcing Us To Improve Our Content Marketing

Hey guys, ‘Niche Profit Full Control’ by Adam Short will be launching soon, and I’ll be doing a in-depth review on the system. In the meantime, I created this blog to share some tips and news that will help you with niche marketing. Stay tuned for my full Niche Profit Full Control review coming later.

Here’s an article on ‘Key Reasons Why Mobile Is Forcing Us To Improve Our Content Marketing’. Make sure to use these tips in your niche marketing…

People are reading on their phones more than they ever have in the past. I have noticed how I have graduated from flipping through photos on Instagram and scanning 140-character tweets to taking on long reads on my phone during commercial breaks, while eating my lunch or standing in line at the bank or store.

Print was killed by the Internet, and now it looks like the phone is about to kill the e-reader.

So exactly what are the implications of more reading being done by people on their phones? And what effect will the new reading habits have on the content you create as well as your overall content strategy?

Actually, quite a lot.

Here is why and how mobile content will force you to become a better content marketer and writer.

Mobile Content Requires You To Understand What The Reading Habits Of Your Audience Are

If you haven’t been paying attention to how your content is being consumed by site visitors, the increasing importance of mobile should help motivate you to get started. When did you check your Web analytics last to determine which devices were being used by visitors on your site?

Currently there is a shift underway in the mobile experience on the web. Mobile readers are rapidly starting to overtake desktop readers, with most digital media consumption occurring on mobile these days.

Recently Google confirmed that most worldwide searches take place on mobile devices, and the recent Google project for speeding the mobile web is directly in response to create an improved mobile experience.

At this point mobile traffic might not be greater than desktop traffic for very website, however, most likely mobile traffic has a more rapid rate of growth.

Reason 1. When You Have A More Thorough Understanding Of The Reading Habits Of Your Audience, You Will Improve As A Content Marketer

It isn’t feasible to write content any longer without considering your reader’s consumption habits first. If most of your readers are using mobile device, and you are still providing a desktop experience for them, then you are creating a disjointed and sub-optimal experience for them.

Examining your user’s gradual shifts in behavior will help you to become a more thoughtful and considerate writer. If your analytics are telling you that most of your referral traffic is coming from mobile, and yet the bounce rates for mobile users are higher than those of your desktop users, then you are not providing your audience with the desired experience.

Examine your website traffic. If your mobile traffic is about even with or has surpassed your desktop traffic, then it is time for you to begin to adjust your content so that it is tailored for your mobile readers.

When creating the optimal reading experience for mobile users, there are some significant implications. It isn’t merely punchier copy and shorter paragraphs. You also need to rethink your calls to action, have form submissions that are user friendly, and have obvious social sharing cues and improved user behavior paths.

Relevant Content Is About Function As Well As Form

What is “relevant content” continues to change. Relevance isn’t merely about topics that your audience can relate to. There are two meanings for relevance: relevance as it relates specifically to the content itself and relevance relating to the medium readers are using to consume the content.

Creating content that your target audience can relate to is one of the more critical aspects of content marketing. It should be your main goal, whether you are considering form vs. function or mobile vs. desktop.

However, relevant content displayed on the wrong medium will not longer work. Keep in mind: the medium is the message.

For example if you write a 1,500 word blog post about your business. Even if it happens to be the finest piece of content that you have written all year, if most of your content is discovered by reading using mobile devices, then the chances of your article being read in its entirety are quite slim.