Key Reasons Why Mobile Is Forcing Us To Improve Our Content Marketing

Hey guys, ‘Niche Profit Full Control’ by Adam Short will be launching soon, and I’ll be doing a in-depth review on the system. In the meantime, I created this blog to share some tips and news that will help you with niche marketing. Stay tuned for my full Niche Profit Full Control review coming later.

Here’s an article on ‘Key Reasons Why Mobile Is Forcing Us To Improve Our Content Marketing’. Make sure to use these tips in your niche marketing…

People are reading on their phones more than they ever have in the past. I have noticed how I have graduated from flipping through photos on Instagram and scanning 140-character tweets to taking on long reads on my phone during commercial breaks, while eating my lunch or standing in line at the bank or store.

Print was killed by the Internet, and now it looks like the phone is about to kill the e-reader.

So exactly what are the implications of more reading being done by people on their phones? And what effect will the new reading habits have on the content you create as well as your overall content strategy?

Actually, quite a lot.

Here is why and how mobile content will force you to become a better content marketer and writer.

Mobile Content Requires You To Understand What The Reading Habits Of Your Audience Are

If you haven’t been paying attention to how your content is being consumed by site visitors, the increasing importance of mobile should help motivate you to get started. When did you check your Web analytics last to determine which devices were being used by visitors on your site?

Currently there is a shift underway in the mobile experience on the web. Mobile readers are rapidly starting to overtake desktop readers, with most digital media consumption occurring on mobile these days.

Recently Google confirmed that most worldwide searches take place on mobile devices, and the recent Google project for speeding the mobile web is directly in response to create an improved mobile experience.

At this point mobile traffic might not be greater than desktop traffic for very website, however, most likely mobile traffic has a more rapid rate of growth.

Reason 1. When You Have A More Thorough Understanding Of The Reading Habits Of Your Audience, You Will Improve As A Content Marketer

It isn’t feasible to write content any longer without considering your reader’s consumption habits first. If most of your readers are using mobile device, and you are still providing a desktop experience for them, then you are creating a disjointed and sub-optimal experience for them.

Examining your user’s gradual shifts in behavior will help you to become a more thoughtful and considerate writer. If your analytics are telling you that most of your referral traffic is coming from mobile, and yet the bounce rates for mobile users are higher than those of your desktop users, then you are not providing your audience with the desired experience.

Examine your website traffic. If your mobile traffic is about even with or has surpassed your desktop traffic, then it is time for you to begin to adjust your content so that it is tailored for your mobile readers.

When creating the optimal reading experience for mobile users, there are some significant implications. It isn’t merely punchier copy and shorter paragraphs. You also need to rethink your calls to action, have form submissions that are user friendly, and have obvious social sharing cues and improved user behavior paths.

Relevant Content Is About Function As Well As Form

What is “relevant content” continues to change. Relevance isn’t merely about topics that your audience can relate to. There are two meanings for relevance: relevance as it relates specifically to the content itself and relevance relating to the medium readers are using to consume the content.

Creating content that your target audience can relate to is one of the more critical aspects of content marketing. It should be your main goal, whether you are considering form vs. function or mobile vs. desktop.

However, relevant content displayed on the wrong medium will not longer work. Keep in mind: the medium is the message.

For example if you write a 1,500 word blog post about your business. Even if it happens to be the finest piece of content that you have written all year, if most of your content is discovered by reading using mobile devices, then the chances of your article being read in its entirety are quite slim.


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