Part 2: Becoming a Better Content Marketer Through the Mobile Web

Below is Part 2 of the article…and just as a reminder, these posts are a series of tips and articles related to Niche Profit Full Control. I’ll be doing a detailed review of the system when it launches.


Reason 2. You Will Become A Better Content Marketer If You Learn How To Balance Form And Function

Sometimes the only difference between good and great comes down to a bit of extra effort. A small thing such as considering what your content channel is before writing content may mean the difference between losing and engaging a reader.

No matter what the merits of your content is, if you don’t consider your user in the context of how he or she arrived at and consumed your content, then you have missed the opportunity for obtaining a loyal reader.

Content Isn’t Shareable Content If It Can’t Be Shared

If content isn’t easy to share, then it won’t be shared. It really is that simple.

When you fail to make it easy to share your content, then you are missing an opportunity. Creating content is only half the battle. The other half is promotion. If you aren’t making it easy for your readers to socially promote your content, then you are missing out on the easiest form of promotion that there is.

3. You Will Become A Better Content Marketer Is Your Content Is Easy To Share

Make it easy for your content to be shared by your readers via social channels is just the start when it comes to thinking of some creative ways that your content can be shared. When you think of other ways, you will be scaling the initial investment you have made on your content.

The companies and brands that are able to find ways of making it easy to share their content are able to develop promotion channels that are effortless.

Content marketers who are able to attract readers and then convert them into newsletter subscribers or social followers create a bond with these readers that is much stronger than any that can come from paid advertising.

You Can No Longer Ignore How Important Headlines Are

Just think about how you make reading decisions when using a mobile device.

My decisions on what I read on mobile is based on the headline. Studies have show that 8 of 10 individuals will read a headline, and only 2 out of 10 will actually read the content.

When reading on mobile, people are frequently reading in distracting and rushed environments (commuting, waiting in line, etc.) When people’s attention spans are compromised already, the draw of the headline is even more important.

Reason 4. You Will Become A Better Content Marketer When You Learn How To Write Great Headlines

You won’t be developing a winning content strategy if you think that the first headline that you write is best or good enough. Mobile readers are short on time and attention. The smaller screen size also means that headlines need to be snappier and shorter to really engage readers.

Write multiple headlines before you decide on the one that you want to use. Analyze which headlines perform the best (A great starting place to doing A/B tests of headlines is Twitter). Do some research on great headlines and headline writing.

Great writing begins with persuading readers to reader your first sentence, and then the next and next after that. Your headline is your first sentence. Be sure your readers will want to keep reading.

Stay tuned for my detailed Niche Profit Full Control review, which will be posted on my website around launch day.


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