Repurposing your content is a great way to get additional traffic from your niche sites, the kind you’ll be building in Niche Profit Full Control.
1. Turn your webinars into shorter videos.
Webinars usually end up being very long one-hour plus videos. There many be some nuggets of useful information contained in the video that you can reuse for other types of marketing purposes.
Split your webinar up into bite-sized video clips. There are video editing tools such as Filmora that can be used for splitting up long video seamlessly.
You can put your bite-sized clips up on YouTube with optimized titles. This will provide you with more exposure from individuals who are searching for the information you are providing. The short videos can also be placed on your website as a useful resource.
2. Combine several old blog posts into a guide.
Blog posts tend to have a narrow focus. Quite often they offer quick information on certain aspects of your products.
You can merge several of the blog posts together which will result in you having a helpful, informative and useful guide. Then just add an introduction as well as a conclusion, and you will have a new product to sell or use as a lead magnet.
It is very simple to do, and it will make your brand appear like a much more important thought leader for your industry almost immediately.
3. Statistics can be used as social medial posts.
If you have blog posts that are full of compelling information and statistics, the data can be pulled out to make fast social media posts.
Statistics can be very eye-catching and help to establish your credibility. You can use them on social media for backing up your point, and then your audience can be redirected to the blog post on your website.
To further enhance your exposure, use ShareAsImage or Canva to create graphics that are social media friendly to breath new life into your statistics.
4. Create an email series out of blog posts.
If you want to build a list, offer an informative and free email series. You can do this by repurposing old blog posts and creating an e-course.
5. Turn a video into a podcast.
These days one of the most popular content marketing tools is podcasts. People love listening to podcasts when they are out on a run, walking their dog or while driving.
Turn some of your evergreen and entertaining videos into podcasts. One handy tool that makes this process easy is YTPodcaster.
6. Use podcast interviews to create an advice e-book.
Expert interviews are pure gold. People love hearing from successful people and well known names. However, not everybody listens to podcasts. Turn them into a downloadable ebook to reach an even wider audience.
7. Make an infographic out of a blog post.
Informational images are a very popular form of online content.
Repurposing is an effective and efficient way to breathe new life into your most popular content. In order to maximize its reach, turn your best stuff into something exciting and new by using a different format.
Your most loyal fans will really love the fresh, new medium. You will also build your brand more quickly and attract new audiences with your smart new content marketing strategy.
Keep a look out for my ‘Niche Profit Full Control’ review that I’ll be completing and posting on my website!