Repurposing Your Older Content To Use With MultiMedia

The following tips will help you reuse some of your content and spread it in multiple channels, which is an additional strategy you can use with Niche Profit Full Control.

You may be wondering: doesn’t repurposing your old content violate most content marketing advice?

Google does heavily punish duplicate content, so you have a right to be concerned. It is one of main things you should consider when it comes to online marketing and SEO.

However, it is a little different when you repurpose old content. That is because it involves breaking your existing content up and using it in a new format. One example would be taking blog posts and making an ebook out of them or transforming videos into podcasts.

It can be very difficult and exhausting to produce new and fresh content over and over.

The strategy of repurposing gives your content new life and allows you to extend your reach on multiple marketing channels. It is an ideal strategy if you would like to:

– Reach new audiences.
– Highlight your best work.
– Get more bang for your marketing bucks.

Let’s look at this strategy more closely to see how it can work for your business.

Repurposing Your Content To Use With New Media

What Content Should Be Used?

First you need to find the ideal content to repurpose. Three major kinds of content will work quite well to repurpose.

1. Your most popular content.

The webinars, interviews or posts that have driven the highest amounts of traffic to your site. In addition, the content that has received the best feedback from readers.

2. Content that has had the most engagement.

This is your content that has resonated the most with your audience. Take a look at your content that has the most interaction, comments, likes and shares. Your audience wants more of this from you.

To find content that has the most engagement isn’t always that easy. I used Social Crawlytics, which is a tool that uncovers my posts that have been shared the most. It is a free tool that lets you pull the URLs up from your website that received the most engagement.

3. Evergreen Content

You probably have some content that doesn’t ever really change. The subject matter stays relevant no matter how long ago you produced it. This is evergreen content that you can repurpose easily into another useful information piece for your audience.

How To Effectively Repurpose Your Content

Now that you have selected the content you want to repurpose, it’s time to start reworking it. No matter what kind of content you are working with- blog post, video, podcast- here is your opportunity to transform the piece of content into something that is compelling, unique and new.

Part 2 of this article will be posted tomorrow.

Keep an eye out for my complete ‘Niche Profit Full Control’ review, which should be completed around launch day.


Key Reasons Why Mobile Is Forcing Us To Improve Our Content Marketing

Hey guys, ‘Niche Profit Full Control’ by Adam Short will be launching soon, and I’ll be doing a in-depth review on the system. In the meantime, I created this blog to share some tips and news that will help you with niche marketing. Stay tuned for my full Niche Profit Full Control review coming later.

Here’s an article on ‘Key Reasons Why Mobile Is Forcing Us To Improve Our Content Marketing’. Make sure to use these tips in your niche marketing…

People are reading on their phones more than they ever have in the past. I have noticed how I have graduated from flipping through photos on Instagram and scanning 140-character tweets to taking on long reads on my phone during commercial breaks, while eating my lunch or standing in line at the bank or store.

Print was killed by the Internet, and now it looks like the phone is about to kill the e-reader.

So exactly what are the implications of more reading being done by people on their phones? And what effect will the new reading habits have on the content you create as well as your overall content strategy?

Actually, quite a lot.

Here is why and how mobile content will force you to become a better content marketer and writer.

Mobile Content Requires You To Understand What The Reading Habits Of Your Audience Are

If you haven’t been paying attention to how your content is being consumed by site visitors, the increasing importance of mobile should help motivate you to get started. When did you check your Web analytics last to determine which devices were being used by visitors on your site?

Currently there is a shift underway in the mobile experience on the web. Mobile readers are rapidly starting to overtake desktop readers, with most digital media consumption occurring on mobile these days.

Recently Google confirmed that most worldwide searches take place on mobile devices, and the recent Google project for speeding the mobile web is directly in response to create an improved mobile experience.

At this point mobile traffic might not be greater than desktop traffic for very website, however, most likely mobile traffic has a more rapid rate of growth.

Reason 1. When You Have A More Thorough Understanding Of The Reading Habits Of Your Audience, You Will Improve As A Content Marketer

It isn’t feasible to write content any longer without considering your reader’s consumption habits first. If most of your readers are using mobile device, and you are still providing a desktop experience for them, then you are creating a disjointed and sub-optimal experience for them.

Examining your user’s gradual shifts in behavior will help you to become a more thoughtful and considerate writer. If your analytics are telling you that most of your referral traffic is coming from mobile, and yet the bounce rates for mobile users are higher than those of your desktop users, then you are not providing your audience with the desired experience.

Examine your website traffic. If your mobile traffic is about even with or has surpassed your desktop traffic, then it is time for you to begin to adjust your content so that it is tailored for your mobile readers.

When creating the optimal reading experience for mobile users, there are some significant implications. It isn’t merely punchier copy and shorter paragraphs. You also need to rethink your calls to action, have form submissions that are user friendly, and have obvious social sharing cues and improved user behavior paths.

Relevant Content Is About Function As Well As Form

What is “relevant content” continues to change. Relevance isn’t merely about topics that your audience can relate to. There are two meanings for relevance: relevance as it relates specifically to the content itself and relevance relating to the medium readers are using to consume the content.

Creating content that your target audience can relate to is one of the more critical aspects of content marketing. It should be your main goal, whether you are considering form vs. function or mobile vs. desktop.

However, relevant content displayed on the wrong medium will not longer work. Keep in mind: the medium is the message.

For example if you write a 1,500 word blog post about your business. Even if it happens to be the finest piece of content that you have written all year, if most of your content is discovered by reading using mobile devices, then the chances of your article being read in its entirety are quite slim.