The following tips will help you reuse some of your content and spread it in multiple channels, which is an additional strategy you can use with Niche Profit Full Control.
You may be wondering: doesn’t repurposing your old content violate most content marketing advice?
Google does heavily punish duplicate content, so you have a right to be concerned. It is one of main things you should consider when it comes to online marketing and SEO.
However, it is a little different when you repurpose old content. That is because it involves breaking your existing content up and using it in a new format. One example would be taking blog posts and making an ebook out of them or transforming videos into podcasts.
It can be very difficult and exhausting to produce new and fresh content over and over.
The strategy of repurposing gives your content new life and allows you to extend your reach on multiple marketing channels. It is an ideal strategy if you would like to:
– Reach new audiences.
– Highlight your best work.
– Get more bang for your marketing bucks.
Let’s look at this strategy more closely to see how it can work for your business.
Repurposing Your Content To Use With New Media
What Content Should Be Used?
First you need to find the ideal content to repurpose. Three major kinds of content will work quite well to repurpose.
1. Your most popular content.
The webinars, interviews or posts that have driven the highest amounts of traffic to your site. In addition, the content that has received the best feedback from readers.
2. Content that has had the most engagement.
This is your content that has resonated the most with your audience. Take a look at your content that has the most interaction, comments, likes and shares. Your audience wants more of this from you.
To find content that has the most engagement isn’t always that easy. I used Social Crawlytics, which is a tool that uncovers my posts that have been shared the most. It is a free tool that lets you pull the URLs up from your website that received the most engagement.
3. Evergreen Content
You probably have some content that doesn’t ever really change. The subject matter stays relevant no matter how long ago you produced it. This is evergreen content that you can repurpose easily into another useful information piece for your audience.
How To Effectively Repurpose Your Content
Now that you have selected the content you want to repurpose, it’s time to start reworking it. No matter what kind of content you are working with- blog post, video, podcast- here is your opportunity to transform the piece of content into something that is compelling, unique and new.
Part 2 of this article will be posted tomorrow.
Keep an eye out for my complete ‘Niche Profit Full Control’ review, which should be completed around launch day.